Every year, 100,000 cases of skin cancer are diagnosed in France, making it the most common cancer among adults aged 25 to 50. Until now, the preventive approach has always focused on the dangers of the sun during the summer months. Because raising public awareness of early detection outside of this period would limit this worrying incidence, the SNDV has decided to conduct an awareness campaign on the risks induced by UV exposure in winter, with the support of the dermatological laboratories Galderma and Uriage.
This initiative, a first in the field, will take place in January 2023 to provide the general public with the information they need to avoid unnecessary risks in the sun and help them adopt the right screening strategies. It will allow to sweep away preconceived ideas about exposure during winter, especially during winter sports or in UV booths. It also aims to convey the idea that UV rays are also dangerous in areas not considered at risk and that they are present even on cloudy days.